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Logo Story

A logo story

A logo story


The blend of the Singapore flag and the rooster received an unanimous positive feedback! It embrasses perfectly the Gaulois spirit and the Singapore homeland.


The circle and the variations of blue, white, red colours are a sure win. You can always be right with a classic, however, the design had a flaw inherent to its time of creation.


In 2012, Singtel sponsored the @cosmoleaguesg for the 1st time. It reduced the fees of each team by 10%. In exchange, the teams had to display the Singtel Cosmoleague logo on the sleeve of their jerseys.


The OGS committee judged both designs had too many similarities and eventually discarded the round option for the Gaulois.


To be continued...


#olympiquegaulois #olympiquegauloissingapore #cosmoleaguesg #equatorialfootballleague #espzen #logo #design #visuals #teamidentity #singtel @ Singapore

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